Privacy Policy

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Borrow Baby Couture, LLC (DBA Be Mini Couture)

Overview

Borrow Baby Couture, LLC knows you care how information about you is used and shared, and we appreciate your trust that we will do so responsibly.  This notice describes our privacy policy for the www.borrowbabycouture.com website (the “Website” or “Site”).  Borrow Baby Couture, LLC, a Maryland limited liability company (the “Company”, “we”, “our” or “us”), owns and operates the website www.borrowbabycouture.com.

If you have questions or concerns regarding this Privacy Policy, please email us at legalinfo@borrowminicouture.com, call us toll-free at (855) 319-2229, or write to us at 2300 York Rd., Timonium, MD, 21093.  This Privacy Policy covers only information that is collected by and through the Website and does not cover information that may be collected through software downloaded from the Site or other means.

Please take a few minutes to read this Privacy Policy so you understand how we treat your personal information.  This Privacy Policy may be amended from time to time, so we ask that you review it periodically.  In addition, please see our Terms and Conditions [1] for additional information regarding use of our Website.  If you have questions about any of our policies, please contact us using the information provided at the end of this notice.

1.              Definitions.

A.            Non-Personal Information is information that is in no way personally identifiable and that is obtained automatically through the simple use of our Website with a Web browser.

B.             Personally Identifiable Information is non-public information that is personally identifiable and obtained in the course of providing a product or service to you.  It may include such information as your name, address, phone number, and financial data you provide to us.

2.              Collecting Non-Personal Information.

Our primary purpose in collecting any information from you is to enable us to effectively meet your needs and provide you an efficient and effective experience on our Website.  By gathering information from our visitors, we can provide the services and features that best meet our visitors’ needs, and we can customize our service in an effort to make your experience an enjoyable one. We only collect information about you that we consider necessary for achieving this purpose.

Non-Personal Information is information gathered while the visitor remains anonymous.  It is largely obtained through the use of internet technologies.

A.            Internet Technology.

We and our service providers use internet technologies like cookies, Web beacons and log files to (i) assist us in providing services to you; (ii) track activity on our Website; and (iii) determine how you came to our Website.   We do not link any of this Non-Personal Information to any Personally Identifiable Information you may provide us without your permission.

B.             Cookies.

A cookie is a small piece of data which is sent to your browser from a Web server and stored on your computer when you visit the Website.  Cookies are not linked to any Personally Identifiable Information on our Website.  This Privacy Policy covers the use of cookies by the Website only and does not cover the use of cookies by any advertisers.

We use both “session ID cookies” and “persistent cookies.”  A session ID cookie terminates when you close your browser.  A persistent cookie is a small text file stored on your hard drive for an extended period of time. We use persistent cookies to identify which areas of our Website you have visited, so the next time you visit the Website, those pages may be readily accessible.  For example, a cookie allows you to automatically log into your personalized page. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.

C.             Disabling or Deleting Cookies.

We use session ID cookies to monitor and improve the functionality and usability of our Website.  Cookies can usually be disabled by changing your browser settings. Disabling cookies, however, will limit our ability to provide certain functionality on our Website.  Similarly, deleting cookies may limit our ability to restore information from the earlier session when you return. We are not able to address any support issues that may arise from the deletion of our cookies.

D.            Third Parties.

We may also use third-parties to serve ads on our behalf.  These companies may employ cookies and Web beacons to measure advertising effectiveness.  We have no access to or control over these cookies.  Except as otherwise expressly included in this Privacy Policy, this document addresses only the use and disclosure of information we collect from you. If you disclose your information to third parties, different rules may apply to their use or disclosure of that information.  We do not control the privacy policies of third parties.  We encourage you to ask questions before you disclose your personal information to others.

E.             Sponsors or Advertisers.

Sponsors or advertisers on the Website may use their own cookies, Web beacons or other online tracking technologies in the banner advertisements on our Website, in emails, special promotions or newsletters we send you.  Some advertisers use companies other than us to serve their ads and to monitor users' responses to ads, and these companies (“Ad Servers”) may also collect Non-Personal Information through the use of cookies or Web beacons on our Website.  In certain situations, information collection may be facilitated by momentarily directing your browser to the website of an Ad Server or other third party acting on behalf of the sponsor, partner, or advertiser before re-directing your browser to its selected destination (e.g., back to our Website to show the ad, or to the advertiser’s website); this re-direction process will not be apparent to you.

We do not control these third parties’ use of cookies or Web beacons, or how they manage the Non-Personal Information they gather through them.  However, we do require sponsors, advertisers and Ad Servers who collect cookie or Web beacon information through our Website to agree that they will not collect any Personally Identifiable Information from our Website without your consent.  They must agree that they will not link any cookie or Web beacon information collected by them on our Website to Personally Identifiable Information that they or others have collected in other ways or from other sites except as may be described in connection with a particular program.

F.             Web Beacons.

The information collected by Web beacons (i) allows us to statistically monitor how many people are using our Website and selected sponsors' and advertisers' Websites; (ii) how many people open our emails; and (c) for what purposes these actions are being taken.  Our Web beacons are not used to track your activity outside of our Website or those of our sponsors.

G.            Log Files.

Like most standard web Website service providers, we use log files. These files include internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks.  The data in the log files, all of which is Non-Personal Information, is used to analyze trends, administer the Website, track users’ movement in the aggregate, make inventory purchasing decisions that will best serve our customers, and gather broad demographic information for aggregate use.

H.            Automatic Tracking.

We automatically track certain information based upon your behavior on the Website. We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve you.

I.               Clear Gifs (Web Beacons/Web Bugs).

We employ a software technology called clear gifs, also referred to as web beacons or web bugs that help manage content on our Website by tracking what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users.  In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence.

We use clear gifs in our HTML-based emails to let us know which emails recipients have opened. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see “Choice and Opt-out.”

3.              Collecting Personal Information.

A.            Registration.

Although you can browse some sections of the Website without being a registered user, certain activities including, without limitation, renting garments from the Company, do require registration in which you will create a user name and password and provide certain Personally Identifiable Information.  We use this Information to contact you about the products and services on our Website in which you have expressed interest and to fulfill orders which you may place.  Once you give us your Personally Identifiable Information, you are no longer anonymous to us.

Information which we may gather includes the following

(A.i)       Your contact information such as name, email address, address and telephone number;

(A.ii)     Your financial information such as credit card number and expiration date;

(A.iii)    Additional information we may ask you to send or questions we may ask you to answer to verify your identity, such as your driver’s license number or credit card statement;

(A.iv)    Information based on your activities on the Website, such as search information, computer sign-on data, statistics on page views, traffic to, from and within the Website, ad data, and IP address and standard Web log information;

(A.v)     Supplemental information lawfully obtained from third parties, such as a credit check;

(A.vi)    Information about your commercial behavior; and

(A.vii)  Information submitted when completing surveys or entering contests.

B.             Contests and Surveys.

In the event we hold contests or conduct surveys, we may use Personally Identifiable Information to notify contest winners and award prizes, to monitor Website traffic, or to personalize the Website (in the case of anonymous information collected in surveys) and to send participants an email newsletter.  If we use a third party service provider to conduct these surveys or contests; that provider may not be prohibited from using our users’ Personally Identifiable Information for any other purpose.

C.             Referral Service.

In the event we offer a referral incentive or bonus and you refer someone to our Website, we will ask you for that person’s contact information.  We will then send your referral a one-time email inviting him or her to visit the Website.  The Company stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.  Your referral may contact us at remove@borrowbabycouture.com to request that we remove this information from our database.

D.            Chat Rooms/ Discussion Boards.

If you choose to post messages or leave feedback for other users through our Website, we will collect the information you post. We will retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.

E.             Correspondence.

If you send us personal correspondence, such as emails or letters, or if other persons send us correspondence about your activities or postings on the Website, we may collect such information into a file specific to you. We reserve the right to terminate the accounts of visitors who use these services in a manner that is inconsistent with the Terms and Conditions [2].

4.              Communication from Us.

A.            Special Offers and Updates.

We may occasionally send you information on products, services, special deals, and promotions. You may elect to use such promotions by entering the promotion code provided at the time of checkout.  You do, however, have the option to opt out of these types of communication. Please see the “Choice and Opt-out” Section of this Privacy Policy.

B.             Newsletters.

If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. You may, however, elect to unsubscribe. Please see the “Choice and Opt-out” Section of this Privacy Policy.

C.             Service-Related Announcements.

We may send you service-related announcements on those rare occasions when there are technological or other issues which may interfere with our service.  For example, we will notify you when our system is to be temporarily shut down for maintenance.  Generally, you may not opt-out of these communications which are not commercial or promotional in nature.  If you do not wish to receive them, you have the option to deactivate your account.

D.            Customer Service.

We will send you a welcoming email to verify your username and password, using the Personally Identifiable Information you provide us.   We will use such Information to respond to your inquiries, to provide the services you request, to manage your account, and to provide you general customer service.

E.             Profile.

We will store Non-Personal Information that we collect through cookies, log files, clear gifs and similar technology to create a “profile” of your preferences.  We may also link your Personally Identifiable Information and your purchasing history to information contained in your profile, in order to provide promotions and offers specific to you and to improve the content of the Website for you.  We do not share your profile with other third parties.

We may use third party software for verification of your identity and address and to ensure proper shipping and billing procedures for your rental.

5.              Use of Your Information.

A.            Your Profile.

When you register as a Member with us, you create your own profile containing Personally Identifiable Information.  Your profile is used solely to tailor your requested services from our Website, though we may occasionally use your name and email address to send you notifications regarding new services we offer that we think you may find valuable.  Except as otherwise provided in this Privacy Policy or you otherwise consent, we do not share your profile with any third parties.  Profile information is used by the Company primarily to be presented to and edited by you when you access our Website and to be presented to others permitted to view that information by your use of our Website. 

B.             Accuracy and Updates.

You are responsible for ensuring the accuracy of the Personally Identifiable Information you submit to us.  Inaccurate information will affect the information you receive when using our Website, your ability to purchase products and services from our Website, and our ability to contact you as described in this Privacy Policy (i.e. your email address should be kept current).  Should any user intentionally submit false or fraudulent information, the user’s offer and related guarantee may be deemed null and void.

C.             Specific Uses.

Our primary purpose in collecting personal information is to provide you with a safe, smooth, efficient, and customized experience. The following are specific ways in which we may use your Personally Identifiable Information:

(C.i)       To provide the services and customer support you request, including confirming emails related to our Website services, reminders and transactions.

(C.ii)      To resolve disputes, collect fees and troubleshoot problems.

(C.iii)    To customize your experience when visiting www.borrowbabycouture.com and otherwise measure and improve our services and the Website’s content and layout.

(C.iv)    To send you notifications regarding new services or promotions we offer that we think you may find valuable based on your communication preferences. If we use your Personally Identifiable Information to market to you, you will be able to opt-out of such uses.

(C.v)      To compare information for accuracy and verify it with certain third party business partners.

(C.vi)    To measure consumer interest in our products and services.

(C.vii)   To help promote a safe service and detect and prevent error, fraud and other potentially prohibited or illegal activity.

(C.viii) To enforce our agreements, terms, condition, and policies.

6.              Accessing, Reviewing and Changing Your Personal Information.

You can review and change most of your personal information by logging into the Website and editing your Account Profile.  Generally we will not manually modify your personal information because it is very difficult to verify your identity remotely. You must promptly update your personal information if it changes or if it is inaccurate.

Upon your request, we will close your account and remove your personal information from view as soon as reasonably possible based on your account activity and in accordance with applicable law. We do retain personal information from closed accounts in order to comply with law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations, enforce our Terms and Conditions [3], and take other actions otherwise permitted by law.

7.              When We May Disclose Your Information.

Except as set forth below or unless you specifically agree, we will not disclose any Personally Identifiable Information gathered from you on our Website.

A.            To Operate Our Website.

To meet your needs for a wide choice of quality products and services, and for certain other reasons, we may share your Personally Identifiable Information with members of our corporate family of companies and others as described below in Paragraphs B through F.  However, legal restrictions on sharing information apply if your address registered with us is in Vermont or California as described below in Paragraph G.

B.             Contractors and Service Providers.

We may share Personally Identifiable Information in limited fashion with our contractors and service providers that perform services on our behalf, including, but not limited to, operation of our Website technology, marketing services, (except for personal information from consumer reporting agencies) and financial institutions that are not our affiliates but with which we have joint marketing or other agreements.  Unless you have opted-out (see Paragraph H below) of such sharing, these third parties also may have access to your email address to send newsletters or special promotions to you on our behalf or to send emails to you for purposes such as conducting market research on our behalf.  Access to your Personally Identifiable Information by such third parties is limited to the information reasonably necessary for such company to perform its limited function for the Website and the Company.  We also contractually require that such third parties: (i) protect the privacy of your Personally Identifiable Information consistent with this Privacy Policy, and (ii) not use or disclose your Personally Identifiable Information for any purpose other than providing us with products and services as required by law.

C.             Legally Required Disclosure.

We may share Personally Identifiable Information we collect, as permitted by law, (i) to companies such as credit reporting agencies, or servicing and processing companies, or in response to a valid legal requirement to release this information such as a state or federal law, regulation, search warrant, subpoena, or court order; or (ii) in special cases, such as in response to a physical threat to you or others, to protect property, or defend or assert legal rights.  In the event that we are legally compelled to disclose your Personally Identifiable Information to a third party, we will attempt to notify you unless doing so would violate the law or court order.

D.            Service Providers.

We may share Personally Identifiable Information with service providers under contract who help with our business operations (such as fraud or theft investigations, web development, marketing, bill collection, invoicing, and affiliate and rewards programs).

E.             Transfer of Ownership.

We may transfer or assign your Personally Identifiable Information to another business entity should we merge with, be acquired by, or sell substantially all of our assets to that business entity. Should such a transaction occur, that other business entity (or the newly combined entity) will be required to follow this Privacy Policy with respect to your Personally Identifiable Information.

F.             Affiliates and Business partners.

We may share Personally Identifiable Information we collect with affiliates and other third parties that are non-financial service providers (such as catalogers, retailers and publishers), financial service providers (such as insurance companies, and credit card issuers), and others (such as non-profit organizations).  For example, we may share information with our affiliates and others for the purpose of providing you with offers that may be of interest.

G.            Exceptions.

If your registered address with us is in Vermont, we will not share information with affiliates and third parties as described in Paragraph F.  If your address with us is in California, we will not share information with third parties as described in Paragraph F, nor will we share information with financial institutions that are not our affiliates with whom we have joint marketing agreements as provided in Paragraph B.

H.            Opting Out.

If you prefer that we not share certain information with our contractors and service provider, as described above, you may direct us not to share that information by contacting us.   Please note that an opt-out with respect to information sharing will not apply to information sharing arrangements described Paragraph s B or C above.

I.               Other Websites.

We may also provide content and services to you through websites other than our own.  We will not disclose your Personally Identifiable Information to these third party websites without your consent.  When visiting these other websites you should be aware that any information you disclose on such sites is not subject to this Privacy Policy.  We will use our best efforts to inform you when you leave the Website and enter another website.

8.              Security Policy & User ID/Password.

Our Website utilizes various information security measures such as Internet firewalls, an intrusion detection system, encrypted data transmission, and operating procedures to protect your Personally Identifiable Information, accounts, passwords, etc.  This information is kept completely separate and confidential; there is no chance of any other user seeing your information unless you have given them your user ID and password.  As such, you should protect your user ID and password and NOT share it with anyone.  If you believe your user ID and password have been compromised, please contact our technical support department to request a new user ID/password.

9.              Use of Credit Cards.

To purchase products and services from our Website, you may have to provide a credit or debit card for billing purposes.  All payments are processed via Secure Socket Layer and are fully encrypted.  We do not store credit card information.  We use a top-tier billing service provider for credit card processing.  We use our best efforts to make sure that your credit card number is kept strictly confidential by using only billing service providers that use the latest security encryption technology to protect your credit card number from unauthorized use.  However, you understand and agree that we are in no way responsible for any misuse of your credit card number.

10.           Conditions Under Which We Share Information

A.            Non-Personal Identifiable Information.

We may share aggregated demographic information regarding our Members and other visitors to our Website with select third party business partners.  This information is all Non-Personal Identifiable Information and we do not link any of this aggregate user data with Personally Identifiable Information.  For example, we may use information gathered to create a composite profile of all the users of a particular third party site.  Depending on the circumstances, we may or may not charge business partners for this aggregate information.  We require parties with whom we share aggregate information to agree that they will not attempt by any means to transform such information into Personally Identifiable Information.

B.             Personally Identifiable Information.

Except as expressly stated in this Privacy Policy, we do not share Personally Identifiable Information with third parties.

11.           Consent.

By using our Website you consent to the collection, use, and storage of your Personally Identifiable Information and Non-Personal Identifiable Information as described in this Privacy Policy. 

Please note that if you are not a resident of the United States, the Personally Identifiable Information and the Non-Personal Identifiable Information that you submit to this Website will be transferred to the United States and processed by the Company for the purpose of providing you access to our Website and offering our services to you, or for such other purposes as are described in the Terms and Conditions [4] and this Privacy Policy.  Except as stated in the Terms and Conditions [5] and this Privacy Policy, we make no representation or warranty with regard to the sufficiency of the security measures used for data handling and storage.  We are not responsible for any actual or consequential damages that may result from a lapse in compliance with this Privacy Policy caused by a security breach or technical malfunction.

12.           Exemptions from Privacy Policy.

Our Privacy Policy does not apply to any information you may send to the Website by email or instant messaging programs (i.e. AOL, Yahoo, etc.), as email and instant messages are not recognized as secure communication forms.  As such, we request that you do not send to us by email or instant message any information, which you consider private.

Additionally, we are not responsible for the Personally Identifiable Information you choose to submit in public forums such as chat rooms, blogs or bulletin boards on our Website.  Once you submit such information to a chat room, blog, bulletin board or other public venue, the information is no longer deemed confidential.

13.           Usage by Children.

The Company is committed to protecting the privacy of children. Our Website is a general website for adults interested in renting or purchasing baby clothing.  Neither our Website nor any of our services are designed or intended for use by individuals under the age of 18.  For that reason, we will never knowingly collect or maintain information on our Website from persons under 18, and no part of our Website is structured to attract anyone under 18.  To respect the privacy of children and comply with the Children’s Online Privacy Protection Act, we ask that children under 18 not provide any personal information to the Website.  The Company is not, however, responsible for determining the age of its users and has no liability whatsoever should a minor use our Website to acquire goods and/or services that would otherwise be prohibited due to the minor’s age.  The Company encourages parents to regularly monitor their children’s Internet usage.

14.           Service providers.

We use an outside shipping company to fulfill orders and a credit card processing company to bill you for goods and services, and we may retain the services of other third parties to perform tasks critical to the operation of the Company.  These companies do not retain, share, store or use Personally Identifiable Information for any purpose other than to provide the specified service.

15.           Legal Disclaimer.

We reserve the right to disclose your Personally Identifiable Information as required by law and when we believe that disclosure is necessary to protect our rights; to comply with a judicial proceeding, court order, or legal process served on us or the Website; or in connection with an actual or proposed corporate transaction or insolvency proceeding involving all or part of the business or assets to which the information pertains.

16.           Co-branded Websites.

In the event that that our Website links to other websites that include our branding, our Privacy Policy does not apply to those other websites and users are advised to carefully read the policies on those individual websites.

17.           Co-Marketing.

We may co-market our Products or products of one of our designers or partners by sending you e-mails, where you have previously evidenced interest in the products of that designer or partner.  For instance, we may send an e-mail to all customers who have previously rented a dress from Designer X, advertising the launch of their new product line or the availability of a new product, designed by Designer X, on our Website.  We do not provide your e-mail address or other Personally Identifiable Information to those designers or partners.

18.           Choice/Opt-out.

If there are particular forms of marketing information that you do not wish to receive please send an email at remove@borrowbabycouture.com with specific details on the marketing materials you do not wish to receive.

19.           Links to Other Websites.

Our Website may contain links to other websites.  The Company is not responsible for the actions, practices, or content of such other websites linked to or from our Website.  You understand that such other websites may have their own legal documents to which you must agree when using such other websites and that we have no control over these legal documents.  As always, you understand that it is your responsibility to verify your legal use of a website as well as use of information from the website with the corresponding website owner.

This Privacy Policy applies only to information collected by our Website.

20.           Market Research.

From time to time the Company or contractors and service providers operating on our behalf, may conduct online research surveys in order to gather feedback about our Website, our sponsors and opinions on important issues.  Information may be gathered through email invitations, pop-up surveys, online focus groups or similar means.  When participating in a survey, we may ask you to submit Personally Identifiable Information.  This Personally Identifiable Information is used for research purposes, and is not used for sales solicitations.

When a third party sponsors a survey, aggregate information of the survey results is reported to the sponsor.  Personally Identifiable Information collected through market research will be used only by the Company and its service providers and contractors and will not be given or sold to any third party without your consent or as otherwise permitted by this Privacy Policy.  For market research surveys we will not knowingly accept survey responses from or conduct interviews with any person under the age of 18.

Some surveys may provide remuneration to participants.  Each survey will disclose whether or not it is a paid survey.  In addition to collecting survey responses from our members and other users, cookies may be used to authenticate respondents or to help you pick up where you left off in a survey.  If you have cookies disabled in your browser, you may not be able to participate in some studies.  Cookies may also be used to connect survey data with our Website’s usage characteristics.  We will notify you when we would like to use cookies in this way and you will still retain the decision as to whether you wish to enable them.

21.           Security.

The security of your personal information is important to us.  When you enter sensitive information (such as a credit card number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.  Please note that no method of transmission over the Internet, or method of electronic storage, is 100% secure.  Therefore, while we strive to use generally accepted means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Website, you can email us at legalinfo@borrowminicouture.com.

22.           Changes in this Privacy Policy.

We reserve the right to modify this Privacy Policy at any time, so please review it frequently.  If we decide to change our Privacy Policy, we will post those changes to this Privacy Policy and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.  We will post the date that the Privacy Policy has been updated so you will know when it has been changed.

23.           CAN-SPAM Compliance Notice.

We fully comply with the federal CAN-SPAM Act.  You may always opt out of receipt of further non-essential email correspondence from us.

24.           Your Acceptance of This Privacy Policy.

This is our entire Privacy Policy and it supersedes any earlier version.  You agree to it every time you use or visit www.borrowbabycouture.com.

25.           Questions About This Privacy Policy.

If you have any questions or suggestions regarding our Privacy Policy, please contact us at legalinfo@borrowbabycouture.com

26.           General Disclaimers.

All right, title and interest to the content of this Website is vested in the Company and is copyright protected.  This content includes, but is not limited to text, graphics and icons, and copyrighted materials of the Company and its suppliers and affiliates, as well as trademarks, service marks and trade names of the Company and its suppliers and affiliates.  The name “Borrow Baby Couture” and our logo are trademark protected.  All rights are reserved.  You may use the content of our Website only to learn about, evaluate, and/or acquire the goods or services of the Company.

We make every effort to provide accurate and timely information on our Website.  However, there may be inadvertent technical factual inaccuracies, omissions, and typographical errors, for which we apologize.  Our Website and its content are delivered on an "as-is" and "as-available" basis.  The Company reserves the right to make changes and corrections at any time, without notice.

Should you decide to acquire goods or services from the Company, our Terms and Conditions [6] is considered the governing agreement between both you as a user of our Website and the Company, and it supersedes any other information on our Website.

Effective Date:  April 1, 2012